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  • Language content
  • Positioning
  • Brand Strategy
  • Values
  • Company Presentation

  • Media relations
  • Campaign Influence
  • E-reputation
  • Events
  • Partnerships
  • Media Training
  • Social Network

  • 1 day of strategic consulting and coaching
  • Writing and creating a press folder and a launch release
  • Qualification of a pluri-media file and spreading to the media
  • Follow-up calls and follow-up of the journalists and influencers
  • Monitoring and analysis of the benefits, and creation of a Press Book

Content is the core of our business

Laurence Gabriel and Patricia Attar had a first rate idea when they decided to leave the world of big, impersonal agencies… Efficiency, expertise, complicity, loyalty… Well done Gen-G!

Mehdi Tayoubi
Mehdi Tayoubi, vice president of Dassault Système’s digital and experiential strategy

I have become a loyal Gen-G customer! I have worked with a great number of press relations agencies, but Gen-G offers proximity and incredible efficiency. The media coverage that I receive is proof of this.

Nathalie Nguyen
Nathalie Nguyen, Le Camion Bol, Masterchef 2011

Gen-G has been advising us since our creation. We worked together on brand expression, point of sale as well as on external communication (PR and digital) in order to create our reputation. The agency’s work has had a real impact on our business plan and our visibility.

Quentin Piret
Quentin Piret, founder of X-Body by Fuse Concept

Gen-G correctly identified our positioning issues. The agency helped us re-define our brand platform and our visual identity before going on to help us with our media relations program. Thanks to Gen-G, we now know how to express our activity and our values, and the press coverage we have received has allowed us to develop our good reputation.

Loïc Dubié
Loïc Dubié, founder of Claria

We do not yet have representatives in France, so Gen-G is advising us and accompaning us with our external communication program / public relations for our launch in this market. We not only have an agency, we have a partner that understands our challenges and objectives.

Avril Murphy, VP Sales & Marketing EMEA, Neato Robotics




Created in 2012 by Laurence Gabriel, former Executive Director of public relations agency group Omicom, Gen-G (standing for Generation G) helps companies of all sizes in the development and the management of their images, especially with the media. Gen-G agency develops both strategic and operational approach focused on the contents, the positionning and the brand’s values in order to make the speakings to the different audience more effective.

Gen-G works for different companies such as : Dassault Systèmes, le Comité France Chine, Neato Robotics France, HIP, Léon de Bruxelles, Fnac Kids, XBody…
The agency is specialized in the areas of Innovation and Art of Living.

The agency gives advice on communication and public relations, developping an approach that is both strategic and operational and which focuses on three types of expertise: Identity, Public Relations, Studio.

Putting communication skills back into the heart of your business plan

Founder team

Laurence Gabriel


More than twenty years’ experience
in communication & direction of group Omnicom agencies

Specialist in brand strategy.

A taste for making complex subjects accessible and popular.

Specialist areas: “Corporate”, “New technologies” and “Lifestyle”.

Grand Prix TOP COM 2011.
Direct line : +33 1 44 94 83 67
Mobile : +33 6 07 30 68 59

Patricia Attar

Customer Manager

Ten years of experience
in international agencies and advertising

Defining and implementing operational strategies.
Recognised by journalists for her added value and her ability to get good press coverage.

Specialist areas “Lifestyle”,  “New Innovation Technologies” and “Entertainment”.
Direct line : +33 1 44 94 83 66
Mobile : +33 6 25 79 27 95


GEN-G standing for GENeration G
With the web, people need to be recognised for what they are and what they do. They expect companies and brands to behave responsibly and to show good citizenship. With more authenticity, personality and accountability – our ambition is to help you. To provide you with solutions.

Our values: being and acting in conscience.
This will actively contribute to the positive development of your position in your market.


Meet us

Gen-G is developing its network of experts internationally in order to put its customers and partners in touch for international campaigns.

+33 1 44 94 00 93

17 rue de Miromesnil
75008 PARIS


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