Claria

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Background/Challenge

Claria is a French start-up that develops solutions on smartphones for the blind or visually impaired. Our objective is to create a good reputation for the company and its products Claria Zoom and Claria Vox both in France and in preparation for its international expansion.

Actions/Objectives

– Company identity: postioning, brand platform – New company name, signature
– PR: starting by communicating with BtoB and specialist media, followed by reaching out to a greater public.
– Studio: logo creation and visual identity – new website – creation of sales brochures and press release

Impact/Results

Clear and consistent messages, a registered brand installed as a referent in France, recognised by influencers, 120 press articles in 6 months.