Fashion Lab

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Background/Challenge

Ensuring that the Dassault Systems’ technology incubator which is dedicated to the fashion industry is known by the decision makers in this domain (targeting BtoB).

Actions/Objectives

PR:
– Identifying of partnerships and proposing participation in competitions / ceremonies where fashion and the ecosystem join together.
– Public relations and invitations to journalists during Haute Couture fashion shows organised by Julien Fournié, one of the designer ambassadors of the Fashion Lab.

Impact/Results

Participation in the Talents du Luxe award ceremony and winning the Innovation Award in 2013. Media coverage on the partner channel BFM TV “gout de luxe.”