Heetch

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Background/Challenge

Management of crisis communication for the nights out mobility app Heetch for young people.

Actions/Objectives

– Crisis communication : definition of the Q & A, the messages, negociation for exclusives, and accompanying for the spokesperson in the media.
– Communication : positioning of Heetch as the main referent in the economy of sharing on the niche of the night.

Impact/Results

Messages very well shared in the media with a change of perception in the service.
A very important development of notoriety without impacting Heetch DNA to its young audience.