Institut HIP / Mission ScanPyramids

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Background/Challenge

Supporting the HIP Institute (Héritage – Innovation – Préservation) and launching the mission “Scan Pyramids” to discover the secret of the greatest pyramids of Egypt through new technologies. This Egyptian-international project is under the authority of Department, and is coordinated by HIP Institute and implement non-invasive and non-destructive detection techniques to scan the Antiquities of Egypt.

Actions/Objectives

– PR : on 25th October organizing an international press conference with awareness of foreign correspondents to get international visibility. Negotiation of exclusive media to ensure a major media coverage. Accompanying of the spokesman Mehdi Tayoubi and organization of interviews. Multi format content creation.
Insuring the continuity of mediation throughout the project to reveal the findings.

Impact/Results

An international media coverage with about 200 qualitative media impacts obtained in just 2 weeks. An international buzz which highlights the HIP Institue missions.