My Crazy Pop

Retourner à la page d'accueil

Background/Challenge

Launch of the first popcorn store in France: My Crazy Pop. To change the perception of pop corn and make it a trendy, lightweight product, that you can cook whenever you want.

Actions/Objectives

– Teasing strategy to generate curiosity.
– Organization of a press & bloggers event with tastings.
– Focus on lifestyle, trendy, gastronomy and health media and then highlight on special seasonal recipes.

 

Impact/Results

An immediate infatuation from trendy brands seeking BtoB operations, more than 250 impact press and partnerships with Colette, Kenzo, Paulette Magazine, the singer YELLE… in 7 months.