Neato

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Background/Challenge

Launching the Neato brand and products in France (premium robot vacuum cleaner).

Actions/Objectives

– Company Identity: Accompanying the development of a branding campaign in France.
– PR: Creating media relations surrounding the Neato products and organising an open day for press with decoration/design/home and high tech demonstrations for BtoC media. Media partnerships (Marie-Claire, www.marieclairemaison.com, RTL, and so on…). Community Management Facebook page France.
– Studio: Setting up press documents

Impact/Results

A top influencer who follows the news; significant development in market share (very good rating on product testing) ..