X Body France by Fuse Concept

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Background/Challenge

Launching the Xbody method in France, based on electrical stimulation and developed by a physiotherapist in association with top athletes. Creating the yardstick against which electrostimulation be measured in France.

Actions/Objectives

– Company Identity: Brand positioning, company brand and supply, brand platform, messages, business presentation, communication strategy
– PR: organising press meetings with top influencers – organising a press and bloggers’ event; defining social media strategy.
– Studio: Brand identity through defining XBody’s space design; visual and graphic identity; website creation; internal and commercial reference documents; sales brochures; setting up press documents.

Impact/Results

A unique position that makes the difference; worldwide recognition across the domains of sport and health; a network of coaches and rapidly developing areas ; 60 high quality press articles in under 6 months that produce subscriptions. A registered brand installed as a referent in France, recognised by influencers.