Apprenti Scènes

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Background/Challenge

Giving national resonance to a local operation started up in the Ile-de-France region to promote the employment of young apprentices through theatrical techniques. Emphasising the training and presenting it as an effective initiative that should be copied throughout the country.

Actions/Objectives

PR:
– Media coverage of a study on what this training brings to companies
– Presentation in computer graphics form to replace the traditional press release.
– One-to-one press meeting during the CFA training and invitations to attend the press run-through at Espace Cardin.

Impact/Results

70 press articles including a national news slot; French Press Agencies; exclusive access to the study in the Echos.