Giving national resonance to a local operation started up in the Ile-de-France region to promote the employment of young apprentices through theatrical techniques. Emphasising the training and presenting it as an effective initiative that should be copied throughout the country.
– Media coverage of a study on what this training brings to companies
– Presentation in computer graphics form to replace the traditional press release.
– One-to-one press meeting during the CFA training and invitations to attend the press run-through at Espace Cardin.
70 press articles including a national news slot; French Press Agencies; exclusive access to the study in the Echos.