Le Camion Bol

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Background/Challenge

Launch of the first Franco Vietnamese food truck : Le Camion Bol launched by Nathalie Nguyen, ex Masterchef 2011.

Actions/Objectives

– Management of the press relations and animation of social networks.
– Organization of a press tour with tasting at Lagardère, before the official launch.

Impact/Results

Over 100 press release obtained in mainstream media and media with a strong audience (Paris Première “Très, très bon” – TF1 – Le parisien – Be – Femme Actuelle- L’Express Styles – it – Grazia…