Léon de Bruxelles

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Background/Challenge

Introduce for the first time PR in mainstream media via ‘my holidays with Leon’ operation and through the launch of the Léon Box during the Rugby WorldCup.

 

Actions/Objectives

– Diffusion of a creative press release graphics for the summer holidays with figures / societal approach on the French holidays.
– To launch the Léon Box, press realease the alternative “healthy” (VS junk food) during the World Cup + spread the Léon Box in the regions (focus PQR)
– Edited in media marcom

Impact/Results

30 press release including Avantages – Biba – Télé Poche – Version Fémina – Maxi…