Launch of the first popcorn store in France: My Crazy Pop. To change the perception of pop corn and make it a trendy, lightweight product, that you can cook whenever you want.
– Teasing strategy to generate curiosity.
– Organization of a press & bloggers event with tastings.
– Focus on lifestyle, trendy, gastronomy and health media and then highlight on special seasonal recipes.
An immediate infatuation from trendy brands seeking BtoB operations, more than 250 impact press and partnerships with Colette, Kenzo, Paulette Magazine, the singer YELLE… in 7 months.