Street Food Party

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Background/Challenge

Launch of the Street Food Party first edition- Make known this new concept and make it a recurring event.

Actions/Objectives

– Logo design, choice of name and baseline.
– Management of social networks (Facebook, Twitter).
– Organization of an inauguration with 30 journalists and bloggers.
– Focus on food, lifestyle, trendy and gastronomy media.

Impact/Results

Huge success for the first edition which has been extended and renewed in 2016. Nearly 100 press release obtained in 3 months including partnerships with recurring relay on Radio FG – Sortie à Paris.